Independent analytics. Practical business answers.
Make numbers matter.
Sales are slowing. Margins are shrinking. I turn vague management questions into trusted numbers and decisions. Fixed-scope projects for businesses, without the salary of a full-time senior analyst.
For owners and management teams in businesses, where ERP, CRM and spreadsheets exist but the performance questions remain unanswered.
Start with a conversation. I’ll tell you whether I can help.
For owners, CEOs and management teams · Greece & remote
Experience & results
My track record.
15+
Years of experience
€7M+
Realized client savings
100+
Projects delivered
Start with the question
What’s keeping you
from a decision?
You don’t need to know which analysis you need. Bring the problem. I’ll work out whether your data can help answer it.
Profit
“Where is our profit going?”
Customers
“Why aren’t customers coming back?”
Pricing
“Should we change our prices?”
Marketing
“Is this campaign worth the money?”
Operations
“We’re always busy. What’s slowing us down?”
Planning
“What should we prepare for next?”
How I work
From uncertainty to action.
A repeatable investigation process, tailored to the decision at hand.
STEP 01
Tell me the problem
We discuss what’s happening and the decision you need to make.
STEP 02
I check the fit
I review what data is available and confirm the scope, fee and delivery date.
STEP 03
I investigate
I use appropriate financial and analytical methods to check the numbers, isolate the causes and estimate impact.
STEP 04
We decide the next steps
I walk you through the findings, recommendations and anything still uncertain.
What you receive
An answer you
can work with.
A short findings and actions report, the supporting analysis and a walkthrough. Plain language. Numbers you can inspect.
What I found
The answer or the strongest conclusion your data supports.
What supports it
The relevant numbers, comparisons and explanations.
What to do next
Recommended actions, trade-offs and proposed tests.
What remains uncertain
The gaps and assumptions that could change the decision.
WORK WITH ME
Two ways I can help.
The same practical approach, whether you need a focused answer now or ongoing help making sense of performance.
A focused project
Answer a specific question
Local businesses generate hundreds of data records every day. Understand what’s happening, what’s driving it and what to do next.
What you receive
● One agreed question and investigation scope
● Findings, supporting evidence, quantified impact and next steps
● Metric definitions needed for the investigation
● A walkthrough to discuss the decision
Fixed scope project
Agreed delivery date
02 / Monthly support
Monthly Performance & Decision Support
Business owners are caught up in day-to-day operations and rarely have the time to assess whether their business decisions are producing the expected results.
What you receive
● Review of agreed business measures
● Follow-up analysis within an agreed allowance
● A monthly brief and decision meeting
Fixed monthly fee
Defined scope and availability
Final fees and schedule depend on scope, data readiness and the number of systems involved. Dashboards, complex integration or implementation work is quoted separately. Timing starts once the agreed data is available.
Personal expertise, not an AI service
Your decisions are not outsourced to AI.
These are personally delivered consulting and analytical services, not AI-generated answers, automated recommendations or chatbot subscriptions. I investigate the problem, verify the evidence, challenge assumptions and stand behind the reasoning presented to management.
AI tools may assist with technical preparation where appropriate but they do not substitute for professional judgment or independent validation.
Selected portfolio work
See the reasoning.
Not just the dashboard.
Portfolio demonstration · sanitized data
SQL · Tableau · Python
Revenue and profitability. Customer retention. Marketing investment. Each project connects a business question with evidence and a practical management response.
01 / E-COMMERCE
E-commerce Revenue & Profitability Diagnostic
Why is revenue falling and where is profit being lost?
02 / SAAS
SaaS Revenue, Churn & Retention Diagnostic
Why is recurring revenue shrinking and which accounts need attention?
03 / MARKETING
Campaign Performance & Budget Allocation
Which campaign categories create customer value and where should budget be tested next?
Pavlos Poli
Independent Business Insights & Analytics Specialist
Based in Greece.
Working on site or remotely.
Greek & English.
Business context. Analytical depth.
A business perspective, backed by hands on analytics.
I work with SQL, Python, Tableau and Excel but the starting point is always the same: what does management need to understand or decide and what evidence would make that decision sound?
MBA · Chapman University
BSc · Computer Information Systems
SQL
Tableau
Python
Excel
AI-assisted analysis
A few things you may be wondering
What happens in the 30-min call?
In a 30-minute conversation, we discuss the performance question, why it matters, available data and the decision you need to make. The next step is a scoped proposal if there is a fit.
Can you work with a business like mine?
The starting point is your question, not your company size or industry. I check whether I understand the context, whether relevant data exists and whether I can deliver useful work. If the problem needs expertise outside my scope, I’ll say so.
Do we need a new data platform first?
Not necessarily. The work can often begin with exports from the tools you already use. Any additional software, access requirements or costs are discussed before you commit.
Can you connect data from several systems?
Yes. CRM, ERP, accounting, e-commerce and marketing sources can be mapped into a reconciled analysis layer as a separate data-integration engagement. Scope depends on source access, data quality and refresh requirements.
Does our data need to be perfect?
I validate the files before the full engagement. If data repair is required, I will explain the limitation and quote it separately rather than hiding it inside the diagnostic.
What if the data cannot answer the question?
I will not present a guess as a finding. I will explain what the evidence supports, what is missing and whether a test or more information could help. Where possible, we identify these limits during the initial evaluation.
How much does it cost and how long does it take?
After evaluating the question and available data, I propose a fixed fee and a realistic delivery date. The initial conversation is free. If assessing the data requires substantial work, I quote that separately before starting.
Can you run advanced/specialized analysis?
Yes. Advanced analytics modules, such as: variance and margin analysis, diagnostic analysis, customer segmentation, cohorts, market basket analysis, churn, LTV to CAC, funnel and attribution, pricing, regression, time-series forecasting, A/B testing and causal inference are scoped around one decision, for example which customer segments to retain, where acquisition spend pays back or which cohorts are weakening. Each module is quoted after a data-fit review.
What happens to my data?
I use your data only for your project, through access you approve, with AI tools that do not train on or retain it. Personal data is handled under GDPR and deleted when the project ends.
Start here
What’s the question on your mind?
Tell me what’s happening, what you need to decide and what information you have. I’ll tell you whether I can help.
Prefer LinkedIn? Send me a message
Opens my LinkedIn profile. Please don’t send sensitive business data in your first message.