Independent analytics. Practical business answers.
Make numbers matter.
Sales are slowing. Margins are shrinking. Reports disagree. I investigate what is happening, what it costs and where management should act – without the salary of a full-time senior analyst.
For owners and management teams in businesses with 20 – 150 employees, where ERP, CRM, spreadsheets and dashboards exist but the performance questions remain unanswered.
E-commerce · SaaS · Retail · Manufacturing
For owners, CEOs and management teams · Greece & remote
Experience & results
My track record.
15+
Years of experience
€7M+
Realized client savings
100+
Projects delivered
BUSINESS QUESTIONS FIRST
Defined scope & fee
Hands-on analysis
Direct access to me
Three ways to work together
Each priced against the real alternative – a full-time hire you’re not ready to make.
Start with the decision
you need to make.
One business problem. A clear scope. Useful answers. Choose the starting point that fits your situation.
01 / UNDERSTAND
What went wrong?
Performance Diagnostic
Revenue is falling, profit is under pressure or results have changed without a clear explanation.
Questions this answers
A KPI has improved or deteriorated and management needs to know what changed, where it changed and which drivers explain it.
What you receive
Diagnostic report with reconciled KPI bridge, root-cause evidence and prioritized investigations/actions.
How I investigate
Variance / KPI bridge analysis, change-point / trend-break analysis, contribution / segmentation analysis, driver-tree decomposition, root-cause analysis. Methods are selected for the question and available data. Observational comparisons alone do not establish that an action caused a change.
From €5,000
3-5 weeks
02 / Stay in control
What needs attention?
Management Decision System
Reports take too long, teams use different numbers or dashboards leave managers unsure where to act.
Questions this answers
Management has reports but lacks agreed measures, intervention rules and ownership for recurring decisions.
What you receive
Agreed KPIs and shared definitions, connected data, a focused management dashboard, action thresholds and a review routine.
How I investigate
Decision-to-KPI mapping, KPI driver-tree analysis, metric definition and reconciliation analysis, target and baseline calibration, exception threshold and alert backtesting, diagnostic drill-path design, KPI-to-action and escalation mapping, management review analysis.
From €7,000
5-8 weeks
03 / Choose your next move
What should we do next?
Strategic Decision Analytics
You need to choose where to grow, which customers to focus on or how to allocate money and resources.
Questions this answers
A KPI has improved or deteriorated and management needs to know what changed, where it changed and which drivers explain it.
What you receive
A management findings presentation. A quantified breakdown of the main drivers. Recommended actions ranked by priority. Measures to track the response.
How I investigate
Variance / KPI bridge analysis, change-point / trend-break analysis, contribution / segmentation analysis, driver-tree decomposition, root-cause analysis. Methods are selected for the question and available data. Observational comparisons alone do not establish that an action caused a change.
From €7,500
4-7 weeks
Indicative fees and delivery windows. Scope, source availability, data preparation, tax treatment and final terms are confirmed in the proposal. Timing starts once the agreed data is available.
Optional ongoing support / After your project
Monthly Performance & Decision Support
Keep track of what changed, investigate what matters and check whether your actions are working.
Questions this answers
What needs management attention this month? Are the actions we agreed improving performance? Which emerging issue needs a closer look?
What you receive
A review of the agreed KPIs and existing reports. A concise performance brief: changes, risks and priorities. One focused follow-up investigation within the agreed time allowance. One 60-minute management review meeting. An updated action tracker and follow-up by email.
How I investigate
Monthly trend and target comparisons, exception analysis and focused investigation of one agreed issue using the existing data and measures. Methods are selected for the question and available data. Observational comparisons alone do not establish that an action caused a change.
A regular management review
From €1,500 / month
Initial 3-month commitment · €4,500 minimum at the starting scope
Starting scope includes up to 10 hours of total work per month, including preparation, analysis, meeting time and email support. Unused time does not roll over. Additional work requires a separate agreement.
Available after an initial project or after a data-readiness review. New dashboards, new data sources, major data repairs and substantial strategic studies are scoped separately. Final fee and tax treatment are confirmed in the proposal.
Not sure what your data can answer?
A Decision & Data Assessment reviews the question, available data and gaps, then sets out a practical project scope. From €1,500.
How the work gets done
A business question in.
A justified decision out.
01 / DEFINE
Know what changed.
Agree the decision, KPI, comparison period and materiality. Reconcile the underlying data.
02 / DIAGNOSE
Understand why.
Test the drivers. Break down trends by customer, product, channel and operation. Check timing and seasonality.
03 / QUANTIFY
Measure the impact.
Estimate value at risk or opportunity. Make assumptions, confidence and implementation costs explicit.
04 / DECIDE
Choose what comes next.
Recommend a proportionate action or monitoring, with an owner, KPI and review period.
Selected portfolio work
See the reasoning.
Not just the dashboard.
Portfolio demonstration · sanitized data
SQL · Tableau · Python
Revenue and profitability. Customer retention. Marketing investment. Each project connects a business question with evidence and a practical management response.
01 / E-COMMERCE
E-commerce Revenue & Profitability Diagnostic
Why is revenue falling and where is profit being lost?
02 / SAAS
SaaS Revenue, Churn & Retention Diagnostic
Why is recurring revenue shrinking and which accounts need attention?
03 / MARKETING
Campaign Performance & Budget Allocation
Which campaign categories create customer value and where should budget be tested next?
Pavlos Poli
Independent Business Insights & Analytics Specialist
Based in Greece.
Working on site/remotely with growing businesses.
Greek & English.
Business context. Analytical depth.
I work through the problem and do the analysis.
I combine business experience with hands-on work in SQL, Tableau, Excel and Python. You work directly with me, from defining the question to reviewing the evidence and deciding what deserves attention.
The work ends with a practical recommendation and a way to assess the result. You retain the business decision.
I use AI-assisted tools where appropriate to support delivery. I validate the calculations, test the explanations and take responsibility for the analytical recommendation. Management owns the final business decision.
MBA · Chapman University
BSc · Computer Information Systems
SQL
Tableau
Python
Excel
AI-assisted analysis
Before we start
Do we need a new data platform first?
We start by reviewing what you already have. ERP and CRM exports, transaction data and spreadsheets may be enough for a focused diagnostic. If data gaps limit the answer, I make those limits clear and agree what needs to be fixed.
What happens in the Fit Check call?
In a 30-minute conversation, we discuss the performance question, why it matters, available data and the decision you need to make. The next step is a scoped proposal if there is a fit.
What does an engagement cost?
The fee depends on the question, data condition and depth of work. After the Fit Check call, I propose a defined scope, deliverables, timeline and fee. Further phases are agreed separately.
How is the final fee agreed?
The proposal defines the question, sources, deliverables, timing and fee. The ranges above are a guide. Additional sources, major data repairs or a wider question are scoped separately.
Can you connect data from several systems?
Yes. CRM, ERP, accounting, e-commerce and marketing sources can be mapped into a reconciled analysis layer as a separate data-integration engagement. Scope depends on source access, data quality and refresh requirements.
What if the data quality is poor?
I validate the files before the full engagement. If data repair is required, I will explain the limitation and quote it separately rather than hiding it inside the diagnostic.
Can you run RFM, cohort, or CLV:CAC analysis?
Yes. Advanced analytics modules are scoped around one decision, for example which customer segments to retain, where acquisition spend pays back or which cohorts are weakening. Each module is quoted after a data-fit review.
Why do you publish your prices?
Because the Fit Check call is a tax on trust. If my fees scare you, we shouldn’t be on a call together. If they don’t, we can spend that time on your business instead of mine.
Start a conversation
What is the business question you need answered?
Tell me what changed, what you are trying to decide and where your data sits. We can start with a 30-minute Fit Check call.
Prefer LinkedIn? Send me a message